Discover your potential

The Certificate in Entrepreneurial Management teaches the fundamentals of business while placing emphasis on entrepreneurship theory and practice. Amplify what you can do with your existing major with entrepreneurship strategy. The Certificate in Entrepreneurial Management is a resume-booster open to all undergraduate students at the University of Iowa

This certificate is available on-campus in Iowa City, as well as online through UI’s Division of Continuing Education.


To earn the Certificate in Entrepreneurial Management, students must successfully complete a minimum of 18 semester hours of course work and maintain a minimum 2.00 GPA in all course work. Students interested in pursuing the certificate should start with ENTR:2000 (06T:120) Entrepreneurship and Innovation; this class is open to students who have completed 30 semester hours. Non-business students are required to take ENTR:1350 (06T:050) Foundations in Entrepreneurship, or its equivalent, either prior to, or concurrent with, ENTR:2000 (06T:120) or ENTR:3520 (06T:125).


Required courses

Complete One of These:

Entrepreneurship and Innovation (ENTR:2000)

Students should start the certificate with this course. Integrated, cross-functional perspective on how organizations identify and evaluate opportunities and develop strategies to compete in a global marketplace; innovation and creativity, opportunity recognition, venture screening, characteristics of successful entrepreneurial leaders, feasibility analysis, and strategic business planning; application of entrepreneurship practices for new business creation, corporate venturing, and nonprofits. Duplicates ENTR:3520 and MGMT:3100. Corequisite: ENTR:1350. (3 s.h.)

New Ventures in the Arts (ENTR:3520)

Arts administration principles and trends as applied to creation of an arts-related enterprise; case studies; students create business plan for a new arts organization. Duplicates ENTR:2000 and MGMT:3100. Corequisites: ENTR:1350 or (ACCT:2100 and MKTG:3000). Same as DPA:3520, INTD:3520, THTR:3520. (3 s.h.)

Complete All of These:

Entrepreneurial Finance (ENTR:3100)

Understanding financial aspects of new and growing ventures; focus on preparing financial projections, analyzing financial performance, managing cash flow, and determining financial feasibility; detailed overview of various sources of capital available for startup and growing ventures. Prerequisite: THTR:3520 or ENTR:2000 or MGMT:3100. (3 s.h.)

Entrepreneurial Marketing (ENTR:3200)

Practical marketing concepts for evaluating the market potential for new products, services, or business opportunities; how to obtain and evaluate market data, determine customer demand, analyze the competition, design effective promotions, develop and implement effective sales strategies, and write a successful marketing plan. Prerequisite: MGMT:3100 or ENTR:2000 or THTR:3520. (3 s.h.)

Managing the Growth Business (ENTR:4400)

Preparation to effectively manage employees, customers, and suppliers; leadership for a growing entrepreneurial venture; opportunities to evaluate, practice, and refine critical professional management skills. Prerequisite: THTR:3520 or MGMT:3100 or ENTR:2000. Requirement: 75 s.h. earned. (3 s.h.)


Elective courses

Complete 6 s.h. from these:

Entrepreneurial Experience (ENTR:2800)

Applied learning course designed to enhance innovation and opportunity recognition skills, develop customer discovery expertise, and foster team-building and leadership abilities. (1-3 s.h.)

Practicum in Entrepreneurship (ENTR:3000)

Applied, experiential learning opportunities designed to foster development of entrepreneurial leadership skills; opportunity recognition and assessment, strategic business planning, innovation and creativity, team leadership, professional communication skills, strategy development and execution. (1-3 s.h.)

Strategic Management of Technology and Innovation (ENTR:3400)

New technology innovation and commercialization; technology innovation process, identification of commercialization strategies, feasibility analysis, and intellectual property issues. Prerequisite: ENTR:2000 or THTR:3520 or MGMT:3100. (3 s.h.)

Social Entrepreneurship (ENTR:3500)

Introduction to the growing field of social entrepreneurship; creation of ventures with dual missions of social benefit and return on investment; issues related to evaluating market opportunities; acquiring and managing scarce resources; sustainability; maximizing social and economic value. Prerequisite: MGMT:3100 or ENTR:2000 or THTR:3520. (3 s.h.)

Nonprofit Organizational Effectiveness I (ENTR:3595)

Operational and financial aspects of nonprofit management; mission and governance of organization; strategic planning for effective management, including finance, budget, income generation, and fund raising. Same as MGMT:3500, MUSM:3500, NURS:3595, RELS:3700, SSW:3500. (3 s.h.)

E-Commerce Strategies for Entrepreneurs (ENTR:3600)

E-commerce opportunities and Internet business strategies for entrepreneurial ventures; how to develop effective web business strategies, latest technologies and trends in e-commerce, methods for maximizing traffic, and the impact of a company's website. Prerequisite: ENTR:2000 or MGMT:3100 or THTR:3520. (3 s.h.)

Sustainable Product Innovation and Management (ENTR:3700)

Sustainability requirements in management of new product and process development from the perspective of the senior-level executive responsible for a firm's business and operational strategies; student teams will develop a new sustainable product or undertake applied field study projects to gain firsthand experience with sustainability practices and strategies within a company. Prerequisites: ENTR:2000 or ENTR:3520 or THTR:3520 or MGMT:3100 or MKTG:3000. Requirements: 60 s.h. earned. (3 s.h.)

Topics in Entrepreneurship (ENTR:4000)

Real estate and property issues facing the entrepreneurial venture; real estate development, legal and contractual issues, purchasing versus leasing, and basics of real estate financing and investing. Prerequisite: MGMT:3100 or THTR:3520 or ENTR:2000. (1-3 s.h.)

Directed Readings in Entrepreneurship (ENTR:4050)

Independent study; topics and assignments approved by instructor. (arr.)

International Entrepreneurship and Culture (ENTR:4100)

International entrepreneurship and business strategy, foreign exchange, tariffs and trade, microfinance, economic conditions and culture of destination countries; students will travel abroad and have hands-on experience working with in-country entrepreneurs, and will analyze international businesses; focus will be on evaluating entrepreneurial opportunities, identifying sustainable growth strategies, and understanding international business culture. Prerequisite: ENTR:2000 or MGMT:3100. Requirement: junior standing. (1-3 s.h.)

Entrepreneurship: Business Consulting (ENTR:4200)

Students provide strategic business consulting services to startup and early-stage companies; exploration of consulting process (proposal development, data collection and analysis, team dynamics, communications with clients, developing recommendations, and final report preparation and presentation); projects involving market research and analysis, financial analysis and projections, and strategic business and operations planning. (3 s.h.)

Entrepreneurship: Advanced Business Planning (ENTR:4300)

Creation and launch of a new venture; completion of a detailed business plan, creating an elevator pitch, and formal presentation of plan. (1-3 s.h.)

Professional Sports Management (ENTR:4450)

Detailed study of professional sports management and marketing; building and managing a front office, marketing sports properties, revenue generation models, developing media relationships, and capitalizing on new opportunities in the sports industry. Prerequisite: ENTR:2000 or THTR:3520 or MGMT:3100. (3 s.h.)

Entrepreneurship and Global Trade (ENTR:4460)

Complex issues of business operations in a global economy; trade transactions related to importing and exporting, logistics, and ethical issues in international trade; global business management, global marketing, global supply chain management, and trade finance; preparation for work in global marketplace and for the Certified Global Business Professional certification exam offered by the North American Small Business International Trade Educators. Prerequisite: MGMT:3100 or ENTR:2000 or THTR:3520 or GEOG:2910. (3 s.h.)

Arts Leadership Seminar (ENTR:4510)

Performing arts management and administrative principles, practical applications, and trends in arts leadership and advocacy. Prerequisites: THTR:3510 or ENTR:2000 or THTR:3520. Same as DPA:4510, INTD:4510, THTR:4510. (3 s.h.)

Academic Internship (ENTR:4900)

Professional internship experience with academic credit (e.g., paper, coursework). (1-3 s.h.)

Dynamics of Negotiations (MGMT:4100)

Predictable aspects and dynamics of bargaining experiences; simulations, experiential exercises to foster skills needed for effective negotiation in almost any situation. Requirements: 90 s.h. completed. (3 s.h.)

Next Steps

Want to declare your major or find out more about the Entrepreneurial Management Certificate?

Business students

Tippie College of Business - Undergraduate Program Office
Pappajohn Business Building, Suite C140

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All other students

College of Liberal Arts & Sciences
240 Schaeffer Hall

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