Tiny Baker

Student Entrepreneur

Brendan McCormick
Management and Marketing, Spring 2019

About the business

Tiny Baker creates single-serving muffin mixes that can be made in under a minute. All you have to do is dump the mix in a mug, add 2 tablespoons of water, microwave for 40 seconds, and you have a sweet eat that can be enjoyed for a quick breakfast, snack, or late-night treat! Not only is it like magic watching the mix change from powder to batter to a warm, delicious muffin almost instantly, but TB the tiny dinosaur and his huge personality bring endless amounts of fun to your day. Whether it’s jamming his heart out to his favorite song (Tiny Dancer, of course) or surfing on a bar of soap to clean up, TB is always trying to make your day a little better, one snack or story at a time. 

About the founder

Brendan founded Tiny Baker in October 2017 when he joined a team to participate in the Iowa Startup Games. Like many college students, Brendan ate all the quick and easy snacks he could get his hands on. Unfortunately, these snacks aren’t the healthiest, and when trying to balance a sweet tooth with a healthy lifestyle, he began to create a solution. In addition to Tiny Baker’s Minute Muffins being a little friendlier on your body, Brendan brought TB the tiny dinosaur to life to give the brand a relatable and lovable personality to connect with others on a whole new level.