Monday, December 19, 2016

When she was looking to gain experience and insight into the world of business as it pertains to the arts, Jaelynn Burkamper found IOWA JPEC’S Arts Entrepreneurship Certificate to be the perfect balance.

A junior at the University of Iowa, Burkamper is currently studying graphic design, theater, and entrepreneurship. This unique multi-disciplinary focus gives Burkamper the perfect palette to reach her academic and personal goals. The Arts Entrepreneurship certificate allows Burkamper to combine her love of the arts with the strategic, innovative lens of the entrepreneurial mindset.

Established in 2008, the certificate combines entrepreneurial coursework with classes focused on arts management and leadership practices. This certificate is administered through a partnership between the John Pappajohn Entrepreneurial Center (Iowa JPEC), Division of Performing Arts, Department of Dance, School of Music, Department of Theatre Arts, School of Art and Art History, and the Department of Cinematic Arts, making it a truly campus-wide approach to entrepreneurship.

Burkamper says, "Half of the classes are geared towards teaching business skills and the other half use arts- and entertainment-specific examples to demonstrate course concepts and get messages across." This multidimensional approach to coursework has been beneficial in helping her understand the intersection of business and art, even landing her an elite internship with NBC Universal Brand Development.

"Since many of us in the program are not business majors, we tend to learn the material differently. The professors have been wonderful at explaining information in a way that is more relatable and applicable to arts students," said Burkamper.

After graduation, Burkamper intends to pursue a job in graphic design. "I feel as though I have a slight advantage over some of the competition because I have a greater understanding about the business components of many arts-based organizations and businesses. I would highly recommend any artist to work towards the certificate, even if they don’t necessarily envision themselves with their own business down the road. This program has also been extremely helpful in preparing me to freelance in the future and knowing the logistics that go into that," she stated.