Tuesday, February 23, 2016

Yvonne Lyngaas (BA, Health and Sports Studies, Political Science, Certificate in Entrepreneurship, ’06) originally joined the business program at the University of Iowa, but when she discovered her first entrepreneurship course through the John Pappajohn Entrepreneurial Center (JPEC), she was hooked.

After graduation, Lyngaas moved back home and started working as an events coordinator. She was then hired by the same events planning company to work with companies to brand their promotional products and decided that she could combine all of her skillsets and start her own business, Monarch & Company.

“It was rather impulsive and I had no business plan in place,” Lyngaas said. “I started working out of my parents’ basement and made a name for myself.”

Gradually, Lyngaas transitioned into hiring employees to join Monarch & Company and moved into her office space in Chicago.

“There is never a perfect time to start your business,” Lyngaas said. “You don’t need all of your T’s crossed and I’s dotted. Don’t worry about perfection. You’re doing more than everybody else who isn’t attempting to start a new business.”

This January Monarch & Company opened a second office in Denver. Lyngaas plans on keeping Monarch & Company a boutique agency with no more than fifteen to twenty employees.

As Monarch & Company reaches its seventh year in business, Lyngaas shared advice for new entrepreneurs.

“Always save for a rainy day,” Lygaas said. “You never know what’s going to happen. Money does make the world go round, because it gives you freedom—freedom to hire employees and help in times of low sales. Don’t take it for granted.”