Business Name * When would you prefer consulting services? * Spring 2022 Summer 2022 Please provide a brief description of your business or startup. * Business Website Business Social Media Accounts (please provide) How many years has the company been in operation? * How many people does your company employ? * Select which revenue description best fits your business. * - Select -Pre Revenue/StartupEarly Stage with Initial SalesEstablished Business or Organization What do you believe are the three most important challenges facing your company? Identify a business project that will best serve your business' needs. MARKET TREND ANALYSIS - analysis of past and current market behavior and dominant patterns of the market and consumers CONSUMER BEHAVIOR RESEARCH - learn how consumers respond to or use products- could be testing new products or services, refining existing products or designing new marketing campaigns, collecting data about consumer behavior helps companies better target their efforts OBSERVATIONAL STUDY ON CUSTOMERS - purpose of observational research is to understand what people are doing by combining observational and qualitative research to understand of your customers. SOCIAL MEDIA STRATEGY - defines customer relationships, their value and sets out a plan to harness them using social media to achieve a particular goal or set of goals. MARKETING/DIGITAL MARKETING STRATEGY - a plan of action with recommendations on how to promote and sell a product or service. PRODUCT/SERVICE GROWTH STRATEGY - recommend a strategy for expansion or growth based on customer goals. OTHER If you selected "other" in the question above, please explain what type of project your business is in need of. How did you hear about this program? * Has your business participated in the Iowa JPEC Venture School program? Yes No Has your business previously received business consulting services from Iowa JPEC students? Yes No Is your business affiliated with the University of Iowa? Yes No RELEASE AND INDEMNIFICATION AGREEMENT In consideration for your participation in the University of Iowa’s John Pappajohn Entrepreneurial Center’s Entrepreneurial Business Consulting class (Class), you agree to release, waive, and forever discharge: the University of Iowa; the Board of Regents, State of Iowa; and the State of Iowa and their students, employees, agents and representatives (Releasees) from any and all liability of any and every nature whatsoever that you may have, for any and all personal injury, including death, and for loss of or damage to property, caused by your participation in the Class, except to the extent such liability is caused by the negligence or wrongdoing of any of the Releasees. You further agree to defend, indemnify and hold harmless the Releases from and against all liability, loss, damage, cause of action, cost and expense, including reasonable attorneys’ fees, caused by your negligence or wrongdoing, or the negligence or wrongdoing of any of your employees or agents in the course of your participation in the Class. The undersigned agrees that s/he has read the foregoing, understands its terms and voluntarily signs it with full authority to do so. Name of Contact Person Completing Application * First and last name Contact's Title * Contact's Phone * Contact's Email * Company Address * Iowa County * Signature * Date (mm/dd/yyyy) * Month MonthJanFebMarAprMayJunJulAugSepOctNovDec Day Day12345678910111213141516171819202122232425262728293031 Year Year20202021202220232024 2+2