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SBDC Lunch and Learn: Guerrilla and Alternative Marketing

January 8, 2014 @ 12:00 pm - 1:00 pm

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Join us on Wednesday, January 8th from 12:00pm – 1:00pm, at the BioVentures Center in Coralville for SBDC’s Lunch and Learn: Guerrilla and Alternative Marketing with Heather Smith Friedman, Founding Partner of de Novo Alternative Marketing.

Heather built several successful brands before forming de Novo Alternative Marketing, LLC. Her experience includes brands such as U.S. West Dex and Red Bull Energy Drink. With the latter, she introduced the brand in Iowa and within five years, took Red Bull from 2% to 98% unaided awareness in Iowa using alternative approaches. While she is comfortable with traditional marketing resources like print, radio and TV advertising, her expertise and passion live in experiential marketing.

This event is free and open to the public.

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