Course Descriptions

Course Descriptions

For additional information about entrepreneurship courses, please visit the course catalog.

ENTR:1300 First-Year Seminar
Small discussion class taught by a faculty member; topics chosen by instructor; may include outside activities (e.g., films, lectures, performances, readings, visits to research facilities).

ENTR:1350 Foundations in Entrepreneurship
Basic core business concepts faced by entrepreneurial managers in small business accounting, marketing, and business planning. Recommendations: non-business major interested in studying entrepreneurship.

ENTR:2000 Entrepreneurship and Innovation
Integrated, cross-functional perspective on how organizations identify and evaluate opportunities and develop strategies to compete in a global marketplace; innovation and creativity, opportunity recognition, venture screening, characteristics of successful entrepreneurial leaders, feasibility analysis, strategic business planning; application of entrepreneurship practices for new business creation, corporate venturing, non-profits. Duplicates ENTR:3520 and MGMT:3100. Corequisites: ENTR:1350.

ENTR:3000 Practicum in Entrepreneurship
Applied, experiential learning opportunities designed to foster development of entrepreneurial leadership skills; opportunity recognition and assessment, strategic business planning, innovation and creativity, team leadership, professional communication skills, strategy development and execution.

ENTR:3100 Entrepreneurial Finance
Understanding financial aspects of new and growing ventures; focus on preparing financial projections, analyzing financial performance, managing cash flow, and determining financial feasibility; detailed overview of various sources of capital available for start-up and growing ventures. Offered each semester and online. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100.

ENTR:3200 Entrepreneurial Marketing
Practical marketing concepts for evaluating the market potential for new products, services, or business opportunities; how to obtain and evaluate market data, determine customer demand, analyze the competition, design effective promotions, develop and implement effective sales strategies, and write a successful marketing plan. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100.

ENTR:3300 Legal Aspects of Entrepreneurship
Areas of law significant to new and emerging businesses; business formation and structure, intellectual property, business agreements, legal processes. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100.

ENTR:3400 Strategic Management of Technology and Innovation
New technology innovation and commercialization; technology innovation process, identification of commercialization strategies, feasibility analysis, intellectual property issues. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100.

ENTR:3500 Social Entrepreneurship
Introduction to the growing field of social entrepreneurship; creation of ventures with dual missions of social benefit and return on investment; issues related to evaluating market opportunities; acquiring and managing scarce resources; sustainability; maximizing social and economic value. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100.

ENTR:3520 New Ventures in the Arts
Arts administration principles and trends as applied to creation of an arts-related enterprise; case studies; students create business plan for a new arts organization. Duplicates ENTR:2000 and MGMT:3100. Corequisites: ENTR:1350 or (ACCT:2100 and MKTG:3000). Same as DPA:3520, INTD:3520, THTR:3520.

ENTR:3595 Nonprofit Organizational Effectiveness I
Operational and financing aspects of nonprofit management; mission and governance of organization; strategic planning for effective management, including finance, budget, income generation, fund-raising. Same as MGMT:3500, MUSM:3500, NURS:3595, RELS:3700, SSW:3500.

ENTR: 3600 E-Commerce Strategies for Entrepreneurs
E-commerce opportunities and Internet business strategies for entrepreneurial ventures; how to develop effective web business strategies, latest technologies and trends in E-commerce, methods for maximizing traffic, impact of a company’s website. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100.

ENTR:3700 Sustainable Product Innovation and Management
Sustainability requirements in management of new product and process development from the perspective of the senior-level executive responsible for a firm’s business and operational strategies; student teams will develop a new sustainable product or undertake applied field study projects to gain firsthand experience with sustainability practices and strategies within a company. Prerequisites: ENTR:2000 or MGMT:3100. Requirements: 60 s.h. earned.

ENTR:4000 Seminar in Entrepreneurship: Real Estate
Real estate and property issues facing the entrepreneurial venture; real estate development, legal and contractual issues, purchasing versus leasing, and basics of real estate financing and investing. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100.

ENTR:4050 Directed Readings in Entrepreneurship
Independent study; topics and assignments approved by instructor.

ENTR:4100 International Entrepreneurship and Culture
International entrepreneurship and business strategy, foreign exchange, tariffs and trade, micro-finance, economic conditions and culture of destination countries; students will travel abroad and have hands-on experience working with in-country entrepreneurs and will analyze international businesses; focus will be on evaluating entrepreneurial opportunities, identifying sustainable growth strategies, and understanding international business culture. Prerequisites: ENTR:2000 or MGMT:3100. Requirements: junior standing.

ENTR:4200 Entrepreneurship: Business Consulting (Entrepreneurial Management Institute)
Students provide strategic business consulting services to start-up and early-stage companies; exploration of consulting process (proposal development, data collection and analysis, team dynamics, communications with clients, developing recommendations, final report preparation and presentation); projects involving market research and analysis, financial analysis and projections, and strategic business and operations planning. Offered each semester and online. Prerequisites: ENTR:2000 or ENTR:3520 or MGMT:3100, ENTR:3100 or FIN:3000, and ENTR:3200 or MKTG:3000.

ENTR:4300 Entrepreneurship: Advanced Business Planning
Creation and launch of a new venture; completion of a detailed business plan, creating an elevator pitch, and formal presentation of plan.

ENTR:4400 Managing the Growth Business
Preparation to effectively manage employees, customers, and suppliers; leadership for a growing entrepreneurial venture; opportunities to evaluate, practice, and refine critical professional management skills. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100. Requirements: 75 s.h. earned.

ENTR:4450 Professional Sports Management
Detailed study of professional sports management and marketing; building and managing a front office, marketing sports properties, revenue generation models, developing media relationships, and capitalizing on new opportunities in the sports industry. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100.

ENTR:4460 Entrepreneurship and Global Trade
Complex issues of business operations in a global economy; trade transactions related to importing and exporting, logistics, and ethical issues in international trade; global business management, global marketing, global supply chain management, and trade finance; preparation for work in global marketplace and for the Certified Global Business Professional certification exam offered by the North American Small Business International Trade Educators. Prerequisites: ENTR:3520 or THTR:3520 or ENTR:2000 or MGMT:3100 or GEOG:2910.

ENTR:4510 Arts Leadership Seminar
Performing arts management and administrative principles, practical applications, trends in arts leadership and advocacy. Prerequisites: THTR:3510 or ENTR:2000 or THTR:3520 or ENTR :3520. Same as DPA:4510, INTD:4510, THTR:4510.

ENTR:4600 Advanced Venture Finance
Examination of financing sources available to emerging and high potential ventures; special emphasis on angel investing and venture capital; preparation of pro forma financial statements, financial analysis, and determining valuations; how market, technology, and financial considerations impact capital formation; evaluation of real venture deals through experiential learning projects. Prerequisites: (FIN:3000 or ENTR:3100) and (ENTR:2000 or MGMT:3100 or THTR:3520 or ENTR :3520).

ENTR:4900 Academic Internship
Professional internship experience with academic credit (e.g., paper, course work). Prior to beginning the internship, students must contact Phil Jordan for course details and permission to register.

ENTR:6001 Introduction to Entrepreneurial Management
The entrepreneurial process as it applies to new ventures and existing organizations; entrepreneurship and corporate entrepreneurship, attributes of successful entrepreneurial leaders, innovation and creativity, feasibility analysis.

ENTR:6002 Evaluating Entrepreneurial Opportunities
Strategies to identify, assess, and capitalize on sustainable commercial opportunities; opportunity recognition, environmental analysis, intellectual property, strategic business planning.

ENTR:6003 Basics of Entrepreneurial Marketing
Core marketing concepts facing entrepreneurial organizations; types of markets, product management, distribution, pricing, market research and analysis, market planning.

ENTR:6004 Basics of Entrepreneurial Finance
Core financial concepts facing entrepreneurial organizations; accounting systems, financial statements, financial statement analysis, financial projections, sources of financing.

ENTR:9000 Developing Professional Service Business
Use of professional skills and functional knowledge in creating a specialized service business. Same as CEE:5210.

ENTR:9100 Entrepreneurship and Innovation
The entrepreneurial process from conception to birth of a new venture; attributes of successful entrepreneurs, innovation and creativity, opportunity recognition, venture screening, identification of resources, feasibility analysis.

ENTR:9400 Evaluating Innovation Opportunities
Integrated, cross-functional perspective of how organizations identify and evaluate opportunities and develop strategies to compete in a global marketplace; concentrates on innovation and creativity, opportunity recognition, venture screening, identification of resources, and strategic business planning.

ENTR:9450 Strategic Management of Technology and Innovation
Role of technology in creation, growth, and survival of industries; processes, risks, and rewards of technological innovation and commercialization; successful approaches to developing technological strategy and products.

ENTR:9500 Managing the Growth Business
Issues faced by new, rapidly growing businesses; adapting organizational structure as business expands, building a management team, hiring new employees, managing strategic growth of a business; case studies, particularly in technology sector.

ENTR:9550 Commercializing New Technology
Hands on experience with the process of technology commercialization; real world opportunity in the form of a technology developed in an academic environment or in the private sector and creation of a plan to transfer that technology to the marketplace; identifying a specific application of that technology (the product); identifying and sizing relevant market segments; determining the appropriate business and financial model; designing a business plan; presentation of business plans/opportunities to simulated venture capitalists.

ENTR:9600 Seminar in Entrepreneurship
Topics vary; franchising, business acquisition, real estate development, e-commerce, technology transfer.

ENTR:9700 Entrepreneurship: Business Consulting
Experience on teams providing consulting services to start-up and early-stage companies; the consulting process proposal development, data collection and analysis, final report preparation and presentation; project marketing studies, financial projections, strategic planning.

ENTR:9800 Entrepreneurship: Advanced Business Planning
Mentoring for individuals in final stages of preparing to launch their own business.

For additional information about entrepreneurship courses, please visit the course catalog.